Check Out How Google Uses Keywords to Determine How Your Page Ranks
All of us would like to rank our pages high in Google’s search results, and as time goes on, the factors that determine where your pages rank is constantly changing.
There are at this count in excess of 200 items that play a part in the Google search algorithm, and keyword relevance is one that we’d like to focus on here. We feel that keywords, while only a factor, influence the remainder of the ranking in many ways. In a way, it’s where everything begins.
One is through the use of keywords. We’ve always known that keywords play a huge part in ranking pages. In older times people could rank highly by simply stuffing their pages with the keywords they wanted to rank for, and presto, they were seated high atop the rankings.
No longer. Google’s search algorithm is now so advanced it takes into account many different aspects to figure out where to place your page. Let’s have a look at how keywords affect this now.
How keywords fit into your search rankings
There are specific ways to use your keywords to help your search ranking. Examples include things like making sure they are in the title tag, page titles, page URL, H1-5 tags, and within the content itself.
Today having the keyword in your URL, title tag, H1-5 headings and sprinkled judiciously throughout the content is the best way you can help your cause.
What keyword tactics to avoid
There are some ways you can shoot yourself in the foot in this respect as well. Keyword stuffing, that aforementioned relic of yesteryear, is but one.
One more way is through the improper use of anchor text in your site’s backlinks. Having all the backlinks that appear for a particular page show up with the same anchor text, and all be followed links, is a sure red flag in this current algorithm. Aim for as natural a link profile as you can build, and vary your anchor text with natural phrases that would occur, such as a few “click here” and the like.