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Valuable Lessons From President Karl

Valuable Lessons From President Karl

Last summer, Disney Cruise Line launched their inaugural Norwegian cruise. It was the first time they offered an itinerary that sailed around Norway. Here’s a trivia question for you: Who was the very first passenger on the very first Disney Norwegian cruise? Answer: Yours truly! That’s right. Here’s how it happened… We sailed Disney’s Baltic cruise prior to the Norwegian. That cruise terminated in Copenhagen, Denmark, which is where the Norwegian began. Since we were going to re-board the same ship, they had us go to the terminal in Copenhagen and wait there until the ship was cleared and cleaned. As passengers who had been on the previous cruise, we were allowed to re-board earlier than everyone else. Turns out, I was first in line going back to the ship, and I was the first one to scan my key to board. Alas, there was no special perk for being first, just a story to tell to you! Anyway, every night, they have a stage show at the main theater on board. One night, we walked in early and chose our seats next to another family. We got to chatting with the gentleman next to us. Turns out, we were chatting with Karl Holz, President of Disney Cruise Line! Karl is a tremendous guy, both in stature and personality. He’s about the size of an NFL lineman, and he’s very personable. So we got to talking about what the future holds for Disney Cruise Line. After all, since we sink an insane amount of money into the Disney machine, we wanted to get a little insight as to where... read more
St. Louis’ Loss Is Your Gain

St. Louis’ Loss Is Your Gain

The other day, National Football League owners approved the St. Louis Rams’ request to relocate to Los Angeles. For you, this means an epic opportunity. Many local businesses rely on local football fans to boost their revenue during the football season. Now that there is no football team in St. Louis, some of them will be hurting for customers, particularly restaurants. More than ever, they will need better marketing systems in place to make up for the lost revenue. At this very moment, the city is still reeling from the recent news, and they’re very emotional about these events. There will be no better time for a local marketer to swoop in and be the savior. Those who act the quickest will reap the rewards. How do you take advantage of this opportunity? Watch this short video now to find out: www.leenazal.net/restaurant By the way, both Oakland and San Diego are also possibly losing their football teams. That situation bears close monitoring, because as soon as either of them are confirmed to relocate, it will be the same opportunity there as well. ==> Click here now to watch a short video on what you can do to help these potentially struggling restaurants:... read more
How To Win Today’s Lottery, Even When You Lose

How To Win Today’s Lottery, Even When You Lose

America is caught up in Powerball fever, as today’s drawing is worth over $1.5 billion. With a lump sum payout, a single winner gets about $900 million, before taxes. I’d venture to bet that if you’re in the U.S., you’ve bought a lottery ticket or 20 for this jackpot. I have. Do I expect to win it? Absolutely not. I haven’t even looked at the numbers on the ticket. If I hear on the news that the winning ticket was purchased somewhere near where I bought mine, then I might look, but otherwise, it’s just discretionary spending, choosing to buy a ticket over a latte. I don’t expect to see that money again, ever. No sweat. When you step back and really look at this phenomenon of lottery fever, there are some interesting observations to be made. Many people buy lottery tickets on a regular basis without a second thought, but when the jackpot gets above $100 million, it seems to start generating buzz. People who don’t normally play will buy a ticket to be “in it.” When the jackpot starts growing to record levels, then everyone is caught up in the net. Even already well-off people will play. The consciousness of playing expands beyond the regular players and into all levels of society. Then the conversation happens. You know what I’m talking about — you start to ask yourself, “What would I do with the money if I won?” You’ll even have the conversation with friends and loved ones. You talk about how you will divide up the winnings, what you would buy, where you would live, what... read more
Case Study: How I Fell For Every Persuasion Trick, And Loved It…

Case Study: How I Fell For Every Persuasion Trick, And Loved It…

So I finished running my first race the other day, and I got to thinking about the marketing implications of such a thing. I’m like most people when I say that I don’t like to, or want to, run recreationally. And yet something got me to get off my fat ass and do it. Here’s the thing… Many times, when people make a huge shift in activity like that, it stems from something traumatic, catastrophic, or otherwise out of sheer necessity. For example, “Lose weight or you’re going to die.” While I’m far from the healthiest of men, there was no such necessity for me to just start running. So how was it that a person who was so against running start doing it and even entered a competition for it? The answer: sales and marketing! Lesson 1: It’s about the experience. Everyone knows that I’m a Disney freak. We are annual passholders to Walt Disney World, and we make the 7 hour drive to Florida frequently just to be in the presence of the “Disney Magic.” I’ve been to every Disney property around the world, including Anaheim, Tokyo, Hong Kong, and Paris. When I was presented with the opportunity to run in Disney, I couldn’t dismiss it straight out. I had to seriously think about my disdain for running but my love for Disney. Now, if someone had asked me to run a 5k race in, say, Atlanta, I’d laugh and maybe even call them a few choice names. There is absolutely zero desire for me to run a race anywhere outside of Disney. But when I can... read more
Are You Getting Rid of B.S. This Year? I Just Did…

Are You Getting Rid of B.S. This Year? I Just Did…

Yesterday morning, I ran in the Walt Disney World 5k Race. To the casual observer, I showed up, ran the race, and that’s that. But behind the scenes to get to this point is a much different story. To give you a little background, I mentioned the other day that I do not run. Paraphrasing Jack Nicholson in “As Good As It Gets,” I hate running. I’m using the word “hate” to describe running. Why do I hate running? Because it’s boring, it’s hard, it makes my legs hurt, it makes my back hurt, it makes me breathe too heavily, it takes too much time, it’s stupid, it sucks, and I just hate it, okay? That is the bullshit story I’ve been telling myself ever since I was a kid. The longest I ever ran at one time is one mile. And the only reason I ran it was because it was required. I had to do it in 4th grade, and then I had to do it in high school. When I worked out on my own and ran the treadmill, as soon as that little distance meter hits 1 mile, I stop. So two years ago, my wife decided to run both a half marathon and a marathon on back-to-back days. She trained for it. A lot. It made me sore just watching her train. But it inspired me, too. Last January, she ran the two races here at Disney World, and I was incredibly proud. She said to me, “You should run!” I said, “No freaking way! Absolutely not!” She asked why not. I said, “Because... read more
I’m running a race!

I’m running a race!

Thursday morning, I will have completed a milestone in my life — or a 3.1 mile-stone, as it were. I’m running in a 5k race at Epcot in Walt Disney World. Now I realize that for many people, running 3.1 miles is no big deal. But for me, it’s a huge effing deal. This is my first-ever race. I use the term “race” loosely, because I’m not actually trying to beat anyone. I’m just aiming to finish within the allotted 48 minutes. See, I do not run. I repeat… I do not run. I have an aversion to it, like a vegan to a ribeye. However, this is a challenge for me to prove to myself that I can do it. It’s extremely difficult for me, judging by how my training sessions have gone. But I’m determined to finish and cross this off my list. I tell you this because 2016 has just started. You will undoubtedly face challenges this year, many of which will be virtually impossible at first glance, just as running this race was to me. But, a little at a time, I’ve taken steps to conquer this challenge. I encourage you to do the same, whether it’s something as grueling as running a race, or whether it’s growing your business. Next month, perhaps you have a goal to close 5 new clients, even if you have none today. Landing those first 5 clients can be daunting. But it starts with little steps. You run a quarter of a mile at first, sending a few cold emails just to start moving. Then you run half a... read more
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