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Lessons From “Finding Dory”

Lessons From “Finding Dory”

Just got back from the movies, where my family and I just watched “Finding Dory.” I’ve been anticipating this movie for a long time. Interestingly, the reviews for the movie have been lukewarm, with many saying that it lacks the “magic” of the original “Finding Nemo.” I’ll tell you something… I liked “Finding Dory” so much better than “Finding Nemo.” Although I did like Nemo, there was something unsettling about that movie. After watching Dory, I can now pinpoint what it was that I didn’t like. You know Marlin, Nemo’s dad? That guy’s a real asshole 😛 Seriously, though, he’s just not a very likable character in either movie. But more than that, there were lessons in Dory that are very applicable to what we’re doing in our businesses. There was a scene in Dory where Marlin and Nemo were trapped in a gift shop aquarium, and they needed to get across a land-based play area to reach where they were going. With despair, Marlin was not optimistic about getting out. Nemo asked him, “What would Dory do?” Marlin’s response was that she’d assess the situation, analyze different options, etc. Nemo said, “No, that’s what Marlin would do! What would Dory do?” The answer to that is that she would just go for it. And that, in a nutshell, is what separates us marketers. Most people would do what Marlin does. They’d think about it a bit, and in the end, not really do much of anything. But the winners would just try something and go for it, whether it fails or not. Now, I understand that sometimes it’s... read more
Remembering Nancy Reagan

Remembering Nancy Reagan

I wanted to take a moment to reflect on the passing of former First Lady Nancy Reagan. First, a disclaimer. This has nothing to do with politics, and I’m not interested in discussing political ideologies or affinities. This is strictly anecdotal. For me, Mrs. Reagan’s passing marks the end of an era that represented my childhood. I grew up a child of the 80’s, which, as I constantly tell my children, was the greatest time in history to be a kid. At the forefront, of course, was “Ron and Nancy.” I came to the United States from the Philippines in 1984. My first exposure to American presidential pop culture was to Ron and Nancy. As a wide-eyed kid coming from a foreign land, it was as close to royalty as you could get. They were beloved by the public. They were always on TV, whether it was the news, or making special appearances on my favorite shows. I knew how to “Just Say No” and stay away from drugs because of Nancy. I had no idea about anything of politics. I didn’t know what the difference was between a Democrat and a Republican. I didn’t know what Ronald Reagan stood for or against. All I knew was that he was my president. The Reagans were a constant, and the anchor of my childhood. Fast forward to 2004. I worked for the United States Senate that year (that’s another story for another time). While I was there, Ronald Reagan passed away. It was surreal for me at the time, just as it is today. My president was gone. I was... read more
Do You Suffer From “Too Many Syndrome?”

Do You Suffer From “Too Many Syndrome?”

One of the biggest mistakes I’m seeing people make right now is the “Too Many Syndrome.” You have too many things going on with your business. You have too many things you want to offer your clients. You have too many marketing channels to pursue. You have too many training courses to go through. You have too many types of prospects that you want to cater to. You have too many conflicting messages you’re listening to. Folks, you have to focus and simplify. Here is my challenge to you: The month of March is upon us. For the next 31 days, focus on ONE. Pick ONE target market. Pick ONE person in that target market who represents your ideal client. Pick ONE offer you’re going to make. Pick ONE marketing channel. Master the ONEs that you pick, then you can expand. For example: Target market is Wedding Photographers. Not portrait photographers, not studio photographers, not landscape photographers, and not product photographers. “But Lee,” I can hear you say. “Many of the other types of photographers are also wedding photographers!” Fine, but you’re going to market to the wedding arm of their business. Target person is male named Blake, 28 years old, never went to college, not married, no kids, uses Nikon cameras, and prefers destination weddings over church weddings. “But Lee, I can help both men and women photographers! Why can’t I do both?” You can, but you’re only going to speak to one, and the other will be attracted by parts of your message. But you have one bullet to fire, and you can’t hit both targets, so... read more
What A Creepy Old Man Can Teach You About Landing More Clients

What A Creepy Old Man Can Teach You About Landing More Clients

Happy Chinese New Year! Here we are, one month into 2016. What strides have you made towards your 2016 goals? Time really does fly, as they say, and I’m betting that a lot of people haven’t done much of anything. Now, 1/12 of the year is in the books. Fortunately, you can start the year again, since it is the new lunar year. More on that in a sec… Since it is the Chinese New Year, I’m reminded of a trip we took to China a few years ago. Our first stop was in Shanghai. One of the reasons why we even planned a trip to Shanghai was because Disney’s newest property was supposed to have opened in 2013, and we wanted to be there. Of course, as these big projects are prone to do, they miss the target dates, and now Shanghai Disneyland is to open this year instead. Anyway, one thing that struck me about the Chinese people is their fascination with foreigners, especially Westerners. Now, I don’t particularly stand out to them because I am Filipino. But my American wife is a tall, blonde bombshell with blue eyes and a billion dollar smile. And my three kids are “American-looking.” It’s interesting to me how random people in China approach my wife and kids and ask to take pictures with them. Me, they totally ignore, but the locals will go out of their way to track us down and ask for a photograph. It actually happened to us all throughout Asia, not just in China. In China, however, not only did people want to take photos, but... read more
How Domino’s Pizza Became My Salvation

How Domino’s Pizza Became My Salvation

Yesterday I talked about the concept of composing your outreach as if you were talking to a single person, and treating them like a rock star. Today, I’ll speak a bit on whom you should be talking to. When we flew to New Zealand for our sledging adventure, we were flying from Fiji, where we had just spent a few days. Flight day was a very long day. Since we were on Mana Island in Fiji, we had to take a ferry boat from Mana to Port Denerau on the main island, and it was not a short ride. Then, we hopped on a shuttle from Port Denerau to Nadi Airport. We flew from Fiji to Auckland, which was an international flight. We then had to claim our luggage, walked about a mile to the domestic terminal in Auckland, then flew to Rotorua. By the time we arrived, it was getting late, around 9 PM. We took a shuttle from the airport to the hotel. We finally arrived at the hotel in Rotorua. It was nothing fancy, but it was decently priced, and we were only there for a night, because right after sledging, we would need to hop on a bus to take a 3 hour ride back to Auckland so we could start the next segment of our vacation. The night we arrived, it was incredibly cold, especially having just come from Fiji. The room’s thermostat wasn’t working, and the room was probably colder than outside. On top of everything else, we were starving. With all the day’s hustle and bustle, we had not eaten all day.... read more
I Was Completely Insane To Do This, But I Couldn’t Resist…

I Was Completely Insane To Do This, But I Couldn’t Resist…

One of my guilty pleasures is watching “The Amazing Race” on TV. It hits all of my personal hot buttons — a competition to perform fun, adventurous stunts in a race around the world for a million dollars? Yes, please! The show has been around for a long time, long before I became a world traveler myself. It’s always awesome to see the tasks that the teams perform, such as walking with lions in Africa or eating cobras in India. What’s even more awesome is actually to have been to the places they’ve visited, and then watching a re-run of the episode when they went there. During one season, the teams had to haul luggage to different hotels in Zermatt, Switzerland, which is where the Matterhorn is located. After we visited Zermatt ourselves, we watched the episode when the Race was there. It turns out that we stayed at one of the hotels that was involved in the task. So whether intentionally or not, the trips my wife and I take are, at least partially, inspired by the show. Years back, we saw an episode when the teams went to New Zealand. The task they had to perform was to go “sledging.” I had never heard of sledging, but when we watched them do it, immediately it became a bucket list item. Sledging is basically whitewater rafting on a specially-designed boogie board, called a sledge. You ride flat on your belly on the board, and it has handlebars that you hang on to while you cruise down the rapids. A couple of summers ago, we finally traveled to New... read more
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